This week's blog post may be completed in order to receive extra credit. It will take the place of a previous blog that was never completed or didn't receive full credit. You MUST say which week's blog post you would like to have replaced at the beginning of the post.
"'The Merchants of Cool' argues that advertising has changed from sponsoring culture to becoming culture (e.g., Sprite sponsoring a concert as opposed to Sprite becoming a component of hip hop culture; MTV's 'MOOK,' Rage Rock, etc.)." In other words, advertising companies are creating/controlling culture as opposed to reflecting/responding to it.
In your blog post, please reflect on the effect(s) of "cool hunting" and its subsequent marketing strategies on your life. What media do you typically consume? What are your favorite TV shows? Bands? Movies? Web sites? Video games? How does what you see and hear influence your language, your perception of normal, your likes/dislikes, and your opinion of what’s “cool”? Write a paragraph outlining the effects of “cool hunting” on your own life or (if you aren't a teenager and don't feel like this applies to you) the life of someone you know.
If you need a reminder (after we watch it in class), you may view the video at http://www.pbs.org/wgbh/pages/frontline/shows/cool/view/ .
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